TELECOM BIG DATA FOR URBAN TRANSPORT ANALYSIS – A CASE STUDY OF SPLIT-DALMATIA COUNTY IN CROATIA
- 1Faculty of Civil Engineering, Architecture and Geodesy, University of Split, Matice hrvatske 15, 21000 Split, Croatia
- 2Split-Dalmatia County, Domovinskog rata 2, 21 000 Split, Croatia
Keywords: Telecom big data, Heat map, Urban transport, Tourism
Abstract. Today, big data has become widely available and the new technologies are being developed for big data storage architecture and big data analytics. An ongoing challenge is how to incorporate big data into GIS applications supporting the various domains. International Transport Forum explains how the arrival of big data and real-time data, together with new data processing algorithms lead to new insights and operational improvements of transport. Based on the telecom customer data, the Study of Tourist Movement and Traffic in Split-Dalmatia County in Croatia is carried out as a part of the “IPA Adriatic CBC//N.0086/INTERMODAL” project. This paper briefly explains the big data used in the study and the results of the study. Furthermore, this paper investigates the main considerations when using telecom customer big data: data privacy and data quality. The paper concludes with GIS visualisation and proposes the further use of big data used in the study.