Volume XLI-B2
Int. Arch. Photogramm. Remote Sens. Spatial Inf. Sci., XLI-B2, 573-576, 2016
https://doi.org/10.5194/isprs-archives-XLI-B2-573-2016
© Author(s) 2016. This work is distributed under
the Creative Commons Attribution 3.0 License.
Int. Arch. Photogramm. Remote Sens. Spatial Inf. Sci., XLI-B2, 573-576, 2016
https://doi.org/10.5194/isprs-archives-XLI-B2-573-2016
© Author(s) 2016. This work is distributed under
the Creative Commons Attribution 3.0 License.

  08 Jun 2016

08 Jun 2016

GEOGRAPHY MATTERS IN ONLINE HOTEL REVIEWS

Mingshu Wang1 and Xiaolu Zhou2 Mingshu Wang and Xiaolu Zhou
  • 1University of Georgia, Athens, GA, USA, 30605
  • 2Georgia Southern University, Statesboro, GA, USA, 30460

Keywords: User-generated Contents, Volunteered Geographic Information, Customer Satisfaction, Spatial Model

Abstract. In resonance with the popularity of user-generated contents (UGC) and the volunteered geographic information (VGI), this study crowdsourced 77,098 hotel reviews of 220 hotels provided by U.S. reviewers in the city of San Francisco, 2002 to 2015. In this exploratory analysis, we have revealed that there is spatial dependence of customer satisfaction at different locations (of hotels), which violates the assumption that ordinary least-square (OLS) is the best linear unbiased estimator (BLUE); therefore, spatial model might be required for analysing any antecedents and consequences of such phenomena. These results have implications in marketing and management strategies.