Int. Arch. Photogramm. Remote Sens. Spatial Inf. Sci., XLI-B2, 573-576, 2016
http://www.int-arch-photogramm-remote-sens-spatial-inf-sci.net/XLI-B2/573/2016/
doi:10.5194/isprs-archives-XLI-B2-573-2016
 
08 Jun 2016
GEOGRAPHY MATTERS IN ONLINE HOTEL REVIEWS
Mingshu Wang1 and Xiaolu Zhou2 1University of Georgia, Athens, GA, USA, 30605
2Georgia Southern University, Statesboro, GA, USA, 30460
Keywords: User-generated Contents, Volunteered Geographic Information, Customer Satisfaction, Spatial Model Abstract. In resonance with the popularity of user-generated contents (UGC) and the volunteered geographic information (VGI), this study crowdsourced 77,098 hotel reviews of 220 hotels provided by U.S. reviewers in the city of San Francisco, 2002 to 2015. In this exploratory analysis, we have revealed that there is spatial dependence of customer satisfaction at different locations (of hotels), which violates the assumption that ordinary least-square (OLS) is the best linear unbiased estimator (BLUE); therefore, spatial model might be required for analysing any antecedents and consequences of such phenomena. These results have implications in marketing and management strategies.
Conference paper (PDF, 811 KB)


Citation: Wang, M. and Zhou, X.: GEOGRAPHY MATTERS IN ONLINE HOTEL REVIEWS, Int. Arch. Photogramm. Remote Sens. Spatial Inf. Sci., XLI-B2, 573-576, doi:10.5194/isprs-archives-XLI-B2-573-2016, 2016.

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